Jayleeann Roth does it all — she’s a member of LU’s Dance Team and a full-time dance department student. To top it off, she’s a content creator and saleswoman.
But Roth just sees it all as what she needs to accomplish her goals.
“I worked so hard while I was in high school to gain opportunities like this,” she said.
The Pearland junior is a campus ambassador and sales associate for LoveHandle, a multimillion-dollar phone-grip accessory company based out of Houston.
“LoveHandle’s slogan is ‘Share the Love,’” she said. “And that’s my biggest aim in working with this company — to share the love.”
The LoveHandle triples as an adhesive phone grip, a kickstand and a mount that sticks to anything magnetic which sets it apart from other products.
“The bottom also pulls out to become a kickstand both ways,” Roth said. “If you’re watching TV, Tik Tok or scrolling through Instagram or Facebook, you can prop your phone up.”
The ambassador position and sales associate job are two different jobs, Roth said.
“With the ambassador program, I’m not actually paid, but I’m getting free product,” she said. “With the sales associate side, we go to the World Trade Center in Dallas and then we also go to the AmericasMart Atlanta Market.”
The LoveHandle ambassador program is application-based and chooses college students to promote the product on social media.
“Each month I’ll get a box in the mail with product to hand out to friends, family, my team and people within the department,” Roth said. “Outreach is the most important thing. I’m giving people free samples so they can see the product, and then once they have one, their friend sees it, and they say, ‘Oh my gosh, I need that.’ And the cycle continues from there.”
Roth posts her content mainly through Instagram stories, Tik Tok and Facebook.
“Everything is really natural with the ambassador program,” she said. “So, anytime I’m doing something with the product, I’ll just snap a photo and upload it.”
Roth said she keeps up with her content posts, work trips and school schedule by adopting organizational habits.
“It is quite a lot to juggle at once but continuing to stay positive and diligent while working through all of these things is very important,” she said. “I own a written planner, and I also have an online calendar just to keep everything in line.”
Roth is contract-based with LoveHandle. This means she works specifically on sales trips during school breaks rather than every day in an office.
“For the trips, we are on our feet all day from 8 a.m. to 8 p.m.,” she said. “We have a huge booth there that we set up with all the new products and walls filled with LoveHandles. We try to get people’s attention, show them the product and we’ll put a free sample on their phone.”
LoveHandle is only available in small stores or online, Roth said.
“We’re not in any big box stores, and that’s why we do these trade shows,” she said. “Say Lovehandle put the product in Target, then we would no longer have the mom-and-pop shops, boutiques and hospital gift shops buying from us. No one is going to want to buy the product, because what’s that advantage? Someone could easily say, ‘Oh, I can just go to Walmart and buy that right?’
That’s what’s really neat about LoveHandle.”
Keeping the product exclusive keeps its appeal, Roth said.
“If the LoveHandle were available so easily at any store, it would become tired, like other phone accessories that have phased out with the trends,” she said. “The exclusivity of the LoveHandle is what makes it so desirable.”
Roth said she discovered LoveHandle in high school through a friend.
“Back in 2021, I had met someone through the dance world and she had introduced me to her friend, who happened to be the LoveHandle CEO’s daughter,” Roth said. “She noticed the back of my phone and saw a phone accessory that wasn’t a LoveHandle. Right then and there, she popped off my old phone accessory and put a LoveHandle on the back of my phone case.”
Roth said she wants to continue in pursuit of her goals.
“Continuing to work with LoveHandle has been a really big thought for after college, just to get back on my feet after I graduate,” she said. “But overall, it’s really just a privilege getting to do all of this. Not many people have these opportunities.”
LoveHandles are available at lovehandle.com. Roth is offering a 10% discount with the code JAY10.